Humans are hardwired to respond to, and retain, information passed along in story above all other modes of communication. And if that story has a built-in emotional component eliciting a visceral response from the target audience — well, meet your new lifelong customer. 

Producing advertising this way is in stark contrast to the efforts of the uninformed, who’s rattling off a list of product attributes is akin to being read the ingredients of a recipe, versus having a world-class chef prepare that same dish, and then enjoying the artfully prepared meal with all five senses. So, pick up a fork and enjoy.