Chicago Veterinary Surgery called on us to develop their brand identity, as well as to build web and mobile tools which are specifically designed to interface with either the B2B or B2C target audience. A logomark that joined the essence of the beloved flag of Chicago and the EMS Star of Life symbol was developed. The new visual expression was then injected into web experiences that reflected the premium quality of the product to move the brand forward, redefining the sector for these top specialists in one of the greatest cities of the world. 

We’re excited to have had the opportunity to help bring world-class advanced surgical procedures to man’s best friend : the little guys with the fur. Sometimes with feathers. And sometimes scales, but not as common because that’s just a little weird.